Tuesday, January 18, 2011
Thursday, January 13, 2011
Hard Times - Coca-Cola Commercial
I first saw this ad on tv on during the Superbowl. Like every year Coke as an ad in the line-up. I was surprised to see The Simpsons. I remember Cola always uses polar bears as the characters of the commercials or Santa Clause during the holidays. They are trying to persuade you into thinking their beverage makes you happy. You see Montgomery C. Burns losing all his money and possessions, so he's depressed. He's walking through the park and everyone is happy except him. Then Apu gives him a Cola and he's happy.
It's not the best way to promote their product because I felt it was advertising The Simpsons more than the beverage. It was great they incorporated a media and a show that recognized all around the country. All the main drinks in the actual show is the Duff beer, Buzz cola, and the squishee. Where does Coke~Cola fit into it?
The targeted audience was probably about teen to mid-adult. Since the show can be inappropriate for young children. It reminded me of when Butterfinger was using The Simpsons for advertising.
http://www.youtube.com/watch?v=I6A3SAjkNOM
Seemed sort of redundant and already done. The message of this commercial had no meaning. A guy who was rich all through the series loses everything then bam! After one drink of Coke he's as happy as he can be. It makes no sense.
It's not memorable since Butterfinger beat it to the punch already. I don't think it worked out at all. It made absolutely no sense at all ti to me. I used to buy Coke~Cola all the time but now with the economy I go with store brands. Coke gets expensive as well as the other big brand sodas. For everybody who knows the show, knows everyone hates Mr. Burns except for Smithers. Everyone would be jumping for joy for him to be bankrupt and miserable. Then Apu has a kind heart and gives him one. I did not respond to this ad at all. I was bored with it.
I learned that companies are running out of ideas for advertising. It's a viscous cycle. I feel like America is losing it's imagination and creativity. It goes the same for movies. All these remakes now. What happen to original ideas? I think they should of done something else. Snickers had a good idea with Betty White. That was classic now. Betty White getting tackled is one of a kind.
http://www.youtube.com/watch?v=NEH1omnG77c
It's sad that commercials themselves our getting redundant and they are suppose to be persuading us to buy this product. Just because you use a show to advertise doesn't mean it will work.
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